Covers the methods and techniques employed in marketing management, including study of consumers, retailers, product, and controlling the total marketing program.
Course Content Goals and Objectives:
Course Content Objectives for Marketing Research BMKT 342:
To provide the students with the skills for systematic problem analysis and to translate management problems into the appropriate marketing research problems.
To help students to develop a critical eye for marketing research and appreciation for its potential contributions and limitations.
For students to gain a working “hands-on” experience with the full process of marketing research from the formulation of the research problem through the research design, the data collection methods, the questionnaire design, the sampling schemes, the data analysis, and actionable findings.
FLOC Student Learning Outcomes:
LO1: Explain the fundamentals of designing research methodologies that match research objectives,
LO2: Implement multivariate statistical techniques including tests of means difference, analysis of variance, and correlation and regression analysis,
LO3: Analyze survey data sets using SPSS statistical software,
LO4: Present research results in written and verbal form.
Notes:
This is a 3rd Party billing. PUCPR will pay $150 per student per course.
